Florida’s sports market is a unique and challenging fan environment whose demographics run the gamut on income, cultural background, fan loyalty, passion and place of origin.
How does a leading venue position its premium seat products and service in such a market – and what brands provide ‘best fit’ and effective activation alongside such a diverse customer base?
We are delighted to confirm Steven Ziff, VP of Marketing, Brand Strategy, Sunrise Sports & Entertainment as the latest addition to the speaker line-up at Premium Seat Seminar 2013 on 5th June at Etihad Stadium, Manchester.
Steven will be providing unique insights from the NHL Florida Panthers and the BB&T Center in Fort Lauderdale, Florida.
Last year, Sunrise Sports and Entertainment completed installation of the Club Red seating sections encompassing the center ice seats during hockey games. This is marketed as “an all-inclusive sports-based nightclub experience”.
About the speaker:
As the Vice President of Marketing & Brand Strategy for the Florida Panthers & the BB&T Center, Ziff oversees all areas of marketing, creative, partner brand activation, game presentation, grassroots & fan development, and community development for the Club and the Arena, as well as the Florida Panthers Foundation. His responsibilities also include generating new revenue streams and leveraging partnerships for the Panthers and Sunrise Sports & Entertainment.