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PREVIEW: Marketing premium and luxury suites – lessons from the San Francisco 49ers

Exploring the latest trends, winning strategies and business ideas for the sports sector’s premium seat, suite and hospitality market, the programme for Premium Seat Seminar 2013 will once again showcase best-practice lessons from industry leaders across Europe and North America… including Legends.

A joint venture established by the Dallas Cowboys, New York Yankees and Goldman Sachs in 2008, Legends is the premier market research, hospitality and sales & marketing solution provider in the industry.

Legends’ clients roster reads like a ‘who’s who’ of major league franchises and venues across North America; including the likes of the San Francisco 49ers, the Rose Bowl, the Formula One U.S. Grand Prix, and New York Red Bulls… in addition to deployments at the Yankees and Cowboys stadiums.

We are delighted Al Guido, Legends’ Senior VP of Sales and Marketing (pictured) to the international speaking line up for Manchester to present ‘Lessons from the San Francisco 49ers’.

$700M in new stadium premium sales

After gaining approval from the City of Santa Clara in 2010 to build a new 68,500-seat football stadium, the San Francisco 49ers engaged Legends to fully manage and execute SBL and suite sales for the new $1.2 billion stadium.

Legends designed and oversaw the construction of a multi-million-dollar state-of-the-art sales center, finalized premium designs and set all product offerings for the stadium, scheduled to open in 2014.

The result? To date, Legends has generated more than $700M in new stadium premium sales revenue (with an average lease agreement of 15 years) and successfully implemented a new stadium waitlist of more than 1,000.

Further, in just six months, Legends also sold 21 suites at the existing Candlestick Park… after the 49ers went more than a year without a single suite sale!

And, this June, Al Guido joins the programme at Premium Seat Seminar 2013 to share the secrets of Legends’ successes in San Francisco.

Best practice insights in premium seat sales from Legends… only at Premium Seat Seminar 2013.



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About the speaker:
PSS-Guido-150Al Guido was named Senior Vice President of Sales for Legends in 2012. Legends current clients include – The San Francisco 49ers, The Rose Bowl, the New York Jets, the New York Red Bulls, the Circuit of America’s, the Kentucky Derby and many more.

In his current role, Guido is responsible for the Legends Sales and Marketing projects on the west coast of United States, including the San Francisco 49ers New Stadium project. In this role, Guido is responsible for all luxury suite, premium seat and ticket sales at the 49ers new billion dollar stadium.

Prior to joining Legends, Guido served as Sales Manager on for the Dallas Cowboys. In that role, Guido managed the sales staff responsible for premium seating. Guido’s staff broke industry records for PSL sales totaling over 500 million dollars.

Prior to joining the Cowboys organization, Guido served as the Sr. Director of Ticket Sales for the Phoenix Coyotes of the National Hockey League. During his term, the Phoenix Coyotes achieved the first revenue increases in the ten year history of the franchise.

Guido began his career in the sports and entertainment industry with Comcast-Spectacor, owner and operator of the NBA’s Philadelphia 76ers, NHL’s Philadelphia Flyers, AHL’s Philadelphia Phantoms, Comcast SportsNet and the Wachovia Complex.

Guido received his Bachelor of Business Administration from the College of New Jersey. His collegiate career included being a three year letter winner for the College of New Jersey’s football team as a wide receiver.


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