FREE REPORT: Rise of the Smart Fan – Is your mobile app driving profit?

Is your team mobilizing fast enough? New research suggests trouble ahead for teams on mobile front! But what trouble?

We’ve partnered with Pat Coyle (the Sports Marketing 2.0 guru) to provide a free copy of Coyle Media’s latest report Rise of the Smart Fan to all new bookings to Fan Experience Forum 2013.

The Rise of the Smart Fan report will help sports executives to better understand:

• how fans are using mobile;
• assess emerging opportunities;
• anticipate challenges, and;
• plan future investments in mobile fan engagement.

*Book your place today for Fan Experience Forum 2013 and we’ll give you a free copy (worth €150) of the latest “smart fan” research data collected from over 9,000 US sports fans.

THE RESEARCH

New devices & an avalanche of apps are driving changes in fan behaviors, but the (mobile) sports experience is not keeping pace. If left unchecked, this gap will widen & could lead to diminished fan loyalty and loss of sponsorship revenue over time.

The information and insights inside Rise of the Smart Fan were gleaned from surveying over 9,000 fans of pro sports teams.

“Mobile technology is a disruptive force in the world today, shifting power from brands to consumers, and forcing companies in every industry to recalibrate their approaches to sales, service, marketing and the customer experience,” explains the report’s author Pat Coyle (more on him below). “Sports organizations are insulated, but not immune from the impact of mobile on fan experiences. It’s time for sports marketers to make smarter investments in mobile. Starting with this report…”

THE FORUM

Bringing together more than 140 ‘fan engagement and marketing experts’ from a world of teams, stadiums and sports events, Fan Experience Forum 2013 explores the latest winning strategies and new thinking to enhance, enrich and enliven the matchday experience.

THE OFFER

SPECIAL OFFER: Book your place at Fan Experience Forum 2013 today and we’ll send you a free copy of the complete report. Hurry – This offer is limited to the first 50 bookings only!

Of course, you can buy the report online here. BUT you could also register for Fan Experience Forum 2013 (at £395pp ex VAT) and receive the report for free PLUS:

• learn from the leaders in fan engagement
• network with more than 150 other experts
• meet TheStadiumBusiness Summit audience
• tour Manchester City FC’s award-winning fan engagement at Etihad Stadium
• and much, much more.

SPECIAL OFFER: Book your place at Fan Experience Forum 2013 today and we’ll send you a free copy of the complete report. Hurry! This offer is limited to the first 50 bookings only!

REPORT BACKGROUND

Rise of the Smart Fan is a research report which provides an early report card for sports teams on the mobile front.

Based on 2013 research data collected from over 9,000 sport fans, Rise of the Smart Fan illustrates the way smart devices are changing the fan experiences both in stadiums and at home. The report shines a light on the team mobile apps, and points to a growing gap between what fans are expecting from their mobile experiences and what team are delivering. If this gap is allowed to continue growing, it could lead to trouble for teams and stadiums and sponsors alike. The good news is that we’re in the early days of mobile. It’s not too late to adjust course, and this report will help!

The data in this report may surprise you, and cause you to re-think your mobile strategy. More details on the report here.

Click here for booking details. Once you’ve registered we’ll send you the link to download your exclusive copy of Rise of the Smart Fan. It as easy as that!