Our one day seminar will be held in The Mancunian, one of the club’s new world-class premium spaces opened by the club (and designed by our partners 20.20) in readiness for the 2012/13 season.
After the Seminar, attendees of Premium Seat Seminar 2013 and Fan Experience Forum 2013 will be joined by delegates of TheStadiumBusiness Summit 2013 for an expert tour of the key hospitality spaces and guest services at Etihad Stadium.
We’ll explore Manchester City FC’s award-winning fan engagement activities. From the pre-match City Square precinct to post-game digital activation, the club has defined and delivered a ‘holistic, lifecycle’ approach to fan engagement around Etihad Stadium; an approach recognised throughout the sporting world as ‘best in class’.
The guided expert tour includes:
- A look at the Club’s heritage;
- The fan zone;
- Community projects;
- Future plans;
- A behind the scenes look at the home player dressing room;
- The tunnel;
- Pitch side;
- The Manager’s chair;
- The press conference room;
- The Premier League Trophy.