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20.20 backing Premium Seat Seminar

20.20 is the industry-leading partner to support to Premium Seat Seminar 2013, in Manchester.

20.20 partner top-flight clubs and businesses to help increase fan and visitor engagement, by defining and designing memorable, tiered experiences – from GA to Club Level.

As creative partners to some of the English Premiership’s biggest, 20.20 have been behind the thinking and creation of the UK’s best premium sporting experiences; most famously, the conception and delivery of Arsenal’s iconic Diamond Club.

In 2012, Manchester City and 20.20 opened The Mancunian and The Connell Club at the Etihad Stadium (pictured); two brand-new premium experiences, that ‘do’ premium in a uniquely City-way.

Operating for 25 years, 20.20 work across retail, leisure and sports. Clients include Lille FC, Liverpool FC, Manchester City, Silverstone Racetrack, and Arsenal FC: and 20.20 scooped the Project of the Year Award at TheStadiumBusiness Awards 2011 in Barcelona for their re-modelling of Club Level at Arsenal FC’s Emirates Stadium.

“20.20 are delighted to be a part of Premium Seat Seminar 2013,” comments Michael Artis, 20.20′s Head of Sports & Entertainment, who will be at the Seminar in June. “The insights and focussed discussion PSS generates is exceptional, and we look forward to the event!”

For further information see

Exploring the premium seat sector’s latest trends, winning strategies and business ideas, and bringing together industry leaders and practitioners from North America and Europe, the total focus of Premium Seat Seminar is on driving premium seat business, improving customer service and building loyalty in the highly-competitive sports hospitality market.



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