This week Ian Nuttall, Managing Director and Karl Shilbach, Marketing Executive will be heading to Rome and the impressive Stadio della Roma to watch A.S. Roma take on Real Madrid C.F in the UEFA Champions League.
Whilst the match will be of the highest order, for XP the focus will be on the impressive 52,500 seat modern colosseum – which expands to 60,000 for large, international events – which will become one of the world’s most state-of-the-art football stadiums when it opens.
With a focus on both intimacy and “home pitch advantage”, the design integrates one of international football’s most tightly organised seating bowls which A.S. Roma will hope aids them in overcoming ten times European Champions, Real Madrid.
We will be keeping a close eye on how A.S. Roma energise their fan experience before, during and after the game.
Look out for an update later this week on the match and our experiences…