As Channel 4 gears up to broadcast more than 120 hours of the Rio Paralympics in September, they have launched a stunning advertising campaign depicting the ‘Superhumans’ that will be competing.
Set to the soundtrack of the Superhuman Band’s cover of Sammy Davis Jr’s “Yes I Can’, the 3 minute advert stars 39 athletes amongst the 140 musicians, dancers and general public.
Beautifully directed with spectacular visuals and plenty of surprises, the message is certainly inspiring… Yes, I can.
Enjoy:
Share this