Market-leading events, publications and business news services for the global sports & entertainment sectors....
Connecting sports, entertainment, arts and culture businesses with the latest in operations and technology


Rio Paralympics – “YES I CAN”

As Channel 4 gears up to broadcast more than 120 hours of the Rio Paralympics in September, they have launched a stunning advertising campaign depicting the ‘Superhumans’ that will be competing.

Set to the soundtrack of the Superhuman Band’s cover of Sammy Davis Jr’s “Yes I Can’, the 3 minute advert stars 39 athletes amongst the 140 musicians, dancers and general public.

Beautifully directed with spectacular visuals and plenty of surprises, the message is certainly inspiring… Yes, I can.


Posted in Articles