Market-leading events, publications and business news services for the global sports & entertainment sectors....
Connecting sports, entertainment, arts and culture businesses with the latest in operations and technology


Superbowl Sunday

So this weekend brings together the climax of the NFL season with one of the biggest sporting events in the calendar. It’s Superbowl Sunday!

Superbowl 50 will be contested between the Carolina Panthers and Denver Broncos. This year’s event will be held at the Levis Stadium in San Francisco in front of 68,500 spectators, including 165 luxury suites and broadcast across 170 countries.

In the United States, The Superbowl is an enormous part of the culture, and there are some rather interesting statistics that caught my eye when reading the pre-event news:

  • At Superbowl 1, the average ticket price was $6 but now fans can now be expected to pay $850-$1500 with premium seating around $3000;
  • Superbowl 49 was the single most viewed television programme ever in the US, reaching an audience of 114.4 million;
  • Superbowl 50 will be broadcast for over 7 hours on CBS;
  • The halftime show this year will be from Coldplay, and supplier’s advertising during this time will cost an average of $5 million for 30 seconds;
  • After Thanksgiving, Superbowl Sunday is the highest day in the year in terms of food and drink consumption in the US, with an estimated 325.5 million gallons of beer consumed across the nation.

Looks like there might be some sore heads on Monday morning…

Posted in Articles