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Premium Seat Seminar and Fan Experience Forum are back for 2014!

Following their outstanding sell-out success in 2013, organisers Xperiology are pleased to confirm that both Premium Seat Seminar 2014 and Fan Experience Forum 2014 will take place at Hilton Wembley 3 June 2014, running alongside TheStadiumBusiness Summit 2014.


Premium Seat Seminar is Europe’s first meeting dedicated to the sports sector’s premium seat, suite and hospitality market.

Exploring the premium seat sector’s latest trends, winning strategies and business ideas, and bringing together industry leaders and practitioners from North America and Europe, the total focus of Premium Seat Seminar is on driving premium seat business, improving customer service and building loyalty in the highly-competitive sports hospitality market.


Meanwhile, a high-level networking and knowledge exchange event designed to address the specific needs of key executives engaged in fan-based sports facility businesses, Fan Experience Forum explores the latest trends, winning strategies and business ideas to enhance the fan’s event experience.

Premium Seat Seminar 2014 and Fan Experience Forum 2014 will be held simultaneously on 4th June 2014 at the Hilton Wembley, kick-starting the main visitor programme for TheStadiumBusiness Summit 2014 in London (which runs 3-5 June 2014.)

For full details on Premium Seat Seminar, please visit

For full details on Fan Experience Forum, please visit

NB: Delegates at TheStadiumBusiness Summit 2014 will have the option to purchase tickets for either Premium Seat Seminar 2014 or Fan Experience Forum 2014 at specially discounted rates. Please contact us for full details and booking.