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#TDS Design & Development Summit

Partnering to re-imagine an American Icon

The Design Build team of Rossetti and Barton Malow have been working with International Speedway Corporation (ISC), parent company of historic Daytona International Speedway, to completely transform the nearly mile-long grandstand into a brand new experience for fans, media, sponsors, drivers and employees.


The project, dubbed Daytona Rising: Re-imagining an American Icon, is scheduled for completion in January 2016. Together the Design Build Team is creating a game-changing venue for motor sports entertainment. The Rossetti design team was challenged with the task of transitioning 50 years of history at the venue into a modern venue for the next 50 years.

“The team of Rossetti and Barton Malow make ideal partners for the historic Daytona Rising project – the single largest investment in our company’s history,” said Daytona International Speedway President Joie Chitwood III. “We will work together over the next three years to bring our fans, partners, community and the industry a unique experience unmatched in motor sports. We’re looking forward to the kick-off of this project and its completion in 2016.”

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In addition to the fan, the design boosts corporate involvement to new levels. “Racing doesn’t happen without corporate support. We created a new value proposition for ISCs corporate partners by integrating sponsorship right into the stadium design. It creates an immersive brand experience that is unlike anywhere else.”

Daytona Rising requires a unique blend of safety, technology and careful coordination. To ensure ISC’s satisfaction, Barton Malow is implementing an array of tools and technologies to serve the project’s goals. Some of these tools include Synchro to coordinate schedule, manpower and logistics along with Prolog Mobile for field document management, Bluebeam Studio for all submittal reviews, Tekla Structures for contractors to add material tracking and installation information to model objects.

The use of iPad technology in the field will tie together all systems to create a truly connected construction job site which is extremely important given the many contractors and personnel that will work on the project.