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Premium Seat Seminar and Fan Experience Forum head to Etihad Stadium, Manchester for 2013

Following the outstanding success of the inaugural events in Turin, organisers Xperiology are pleased to confirm that both Premium Seat Seminar 2013 and Fan Experience Forum 2013 will take place at Etihad Stadium, Manchester on 5 June 2013.

Premium Seat Seminar is Europe’s first meeting dedicated to the sports sector’s premium seat, suite and hospitality market.

Exploring the premium seat sector’s latest trends, winning strategies and business ideas, and bringing together industry leaders and practitioners from North America and Europe, the total focus of Premium Seat Seminar is on driving premium seat business, improving customer service and building loyalty in the highly-competitive sports hospitality market.

Meanwhile, a high-level networking and knowledge exchange event designed to address the specific needs of key executives engaged in fan-based sports facility businesses, Fan Experience Forum explores the latest trends, winning strategies and business ideas to enhance the fan’s event experience.

Both Premium Seat Seminar and Fan Experience Forum were launched in Turin, Italy in May 2012; the inaugural events held parallel to the two day programme of TheStadiumBusiness Summit 2012.

“We were delighted with the success of both the inaugural events,” explains Ian Nuttall, founder, TheStadiumBusiness Summit.

“Both the Seminar and the Forum were packed for all sessions – often drawing a crowd out of the parallel Summit conference sessions.”

“Clearly there is an appetite both for more discussion relating to driving premium seat business, and more debate on enhancing the fan experience,” continues Nuttall.

“Consequently, for 2013, we have given Premium Seat Seminar and Fan Experience Forum their own full-day programmes.”

Premium Seat Seminar 2013 and Fan Experience Forum 2013 will be held simultaneously on 5th June 2013 at Manchester City FC’s Etihad Stadium; kick-starting the main visitor programme for TheStadiumBusiness Summit 2013 in Manchester (which runs 6-7 June 2013.)

For full details on Premium Seat Seminar, please visit

For full details on Fan Experience Forum, please visit

NB: Delegates at TheStadiumBusiness Summit 2013 will have the option to purchase tickets for either Premium Seat Seminar 2013 or Fan Experience Forum 2013 at specially discounted rates. Please contact us for full details and booking.

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